Company/Project: SierraGroup - Darico.com.ua
Role: PPC Lead Generator / ASO Specialist (with Full-Stack & DevOps expertise)
✔ Led end-to-end marketing for an eCommerce brand (Darico) for 9 months in 2021. Built processes from scratch: analytics, product selection, design, SEO, and launch of ad campaigns.
✔ Created 3 high-converting landing pages tailored to different product categories. Optimized metadata (titles, URLs, descriptions) for Google SEO, increasing organic traffic by 200% in 6 months.
✔ Set up and managed Google Ads campaigns. The average order value from my campaigns was 150% higher compared to social media orders, with total transactions exceeding the SMM team’s results.
✔ Conducted a technical audit and updated the core of an ocStore-based website: fixed critical SEO issues, duplicate pages, and broken URL systems. Integrated REST API with CRM and set up Google Tag Manager, Analytics, and HeapIO for tracking CVR, retention, and A/B tests.
- Front end: Figma, Promo landing pages, SCSS, HTML5
- Back end: OcStore, PHP, JavaScript, API integrations
- ASO / SEO: Semantic clustering, metadata & visual optimization for mobile platforms
- Analytics: Google Analytics, Tag Manager, HeapIO, A/B testing